JA is the brainchild of designer, tailor, and creative visionary Maria Castillo. What originally began as a way to simply spend more time with her son, Maria quickly realised there was an empty gap in the market.
Inspired by the sleek cuts and clean lines of Korean and Nordic designs, Maria wanted to create simple and effortless fashion that was previously only accessible to those with a high income. By making everything affordable, other mothers like her, could dress their children in pieces as individual as they were.
As her son; Josiah, the brands names sake, continues to grow, so does the products. Creating a constantly maturing, constantly evolving clothing line.
From her sitting room, to a stall in Bricklane; Josiah Amari can now be found in Camden Lock, where our flagship store is located. It has become a creative space for mumpreneurs; stocking other great products for creative kids including shoes and bags. We hope to continue to grow and offer only the best in uniquely designed fashion, accessories & soon homeware.